Email Marketing Analyst
Posted on 06-03-2025 05:54 PM
Overview
Email Marketing Analyst
Job Title: Email Marketing Analyst
Location: Kozhikode, Government Cyberpark Office, India
Salary: INR 21,100 per month
About Mailercloud:
We are a UK-based email marketing platform provider, rapidly growing in the SaaS industry. We help businesses around the world deliver effective email marketing campaigns through our innovative platform. With over 21,000 clients, our mission is to provide exceptional deliverability, user experience, and support. We are now looking to expand our team in Kozhikode, at our Government Cyberpark office, to further scale our operations and provide top-tier support to our clients.
About the Role:
We are seeking a motivated and analytical Email Marketing Analyst to join our Deliverability Team. As part of this team, you will be responsible for ensuring that our clients’ emails reach inboxes and comply with best practices in email deliverability. You will support our efforts to continuously improve email performance for our clients, particularly focusing on high-volume senders. Your role will involve tracking deliverability, generating reports, and assisting clients in optimizing their email campaigns for success.
Key Responsibilities:
- Monitor Email Deliverability: Track the deliverability of emails for over 21,000 clients, focusing on high-volume senders to ensure emails reach inboxes and avoid spam filters.
- Improve Inbox Placement: Collaborate with clients to improve inbox placement rates by reviewing sender reputation and implementing email authentication protocols (SPF, DKIM, DMARC).
- Client Reports and Insights: Prepare detailed reports on email deliverability, analyzing key metrics such as bounce rates, spam complaints, and sender reputation. Provide actionable insights to improve deliverability.
- Client Support: Assist clients by providing suggestions to improve their email campaigns, enhance list hygiene, and follow industry best practices for email deliverability.
- Plan Implementation: Develop and execute deliverability improvement plans that help clients scale their email volumes while maintaining or improving inbox placement.
- Stay Updated on Trends: Research and stay informed on the latest trends in email deliverability, email marketing best practices, and industry updates to ensure we provide the most relevant advice.
Skills & Qualifications:
- BTech in any engineering discipline (preferred: Computer Science, IT, Electronics, or related fields), or BSc/MSc in Computer Science or a similar technical field.
- Strong analytical and problem-solving skills with a keen attention to detail.
- Excellent written and verbal communication skills for client-facing reports and communication.
- Familiarity with basic email marketing principles is a plus.
- Ability to work independently, manage priorities, and collaborate effectively with cross-functional teams.
- A passion for email marketing and client success.
Why Join Us:
- Our Product is a highly growing SaaS platform, expanding rapidly in the email marketing space. You will be part of a dynamic and fast-paced environment that fosters professional growth and innovation.
- Opportunity to work with a leading email marketing platform and help clients optimize their email campaigns.
- Competitive salary and benefits package, with opportunities for career development.
- A collaborative and supportive work environment at our Kozhikode Government Cyberpark Office, with exposure to cutting-edge technologies in email marketing.